Best Practices to Maintain Client Relationships Effectively

According to a study conducted by Stanford University, over 70 percent of relationships end within the first year. Anyone who has spent much time on the dating scene is probably not much surprised by this statistic. The same applies to cleaning services and other businesses. Gaining new clients for your business is one thing. Retaining them can prove equally challenging. If you are not careful, all the money and effort you put into landing that awesome client could go to waste if you don’t learn of proper ways of managing new relationships.

Here are some important tips on how to manage new client relationships

Involve the client

You need to have your client involved in the whole process of goal setting. Your commitment to the client relationship should be made from the onset. Just because a client comes your way seeking a solution, it is not to mean they want to relinquish control over setting goals and developing plans on improving their businesses. There needs to be collaboration in goal setting as the process can provide improved results.

Offer Solutions

You should not allow clients to come to you with questions. If you allow that, it would be a recipe for disaster. Client relationships are all about proactive communication. In business, you must be the one taking the initiatives. Clients don’t need to send an email and wait for several days before they can get a response. If you allow that to happen, it is easy for them to feel undervalued and unappreciated. You need to be proactive to reach out to your clients and keep them updated on your progress.

Be in touch

You need to put the onus back on your clients when necessary. When you are helping a client with something, you will probably not achieve the success you need if the client is completely detached from you. You need to put away all roadblocks and allow for smooth communication between you and your clients. Ensure you ask key questions and have them facilitate you with everything you need to ensure you get them the results expected.

Address client’s needs’

You must be ready and willing to address your client’s needs even before they know they exist. No matter what role you take in that relationship, your ultimate responsibility is to address client pain points and find ways of having them solve their goals. Most clients will not always know what they need unless you can come up and offer them solutions. You must put yourselves in the shoes of your clients and address issues before they can even notice them. If you want to make a good impression with your clients, never wait for them to develop problems. See these issues in advance and offer appropriate solutions even before they can notice their existence.

When it comes to communication, put your lines and channels of communication to be as effective as possible. At first, email might seem like the most preferred form of communication, but over time, add other instances such as zoom and phone calls.

How to Find Freelancers for Your Business

Finding and working with freelancers always seems to be an exciting idea. I have been working with freelancers for a long time with tasks ranging from writing various articles for towing service blogs. It is often a game that involves sending a lot of emails and keeping communication virtual. However, it can be hard to find the right freelancers especially those who can deliver value at the right price. If you are struggling to find freelancers, you are not alone. Here are some of the ways you can go about it to find freelancers.

Freelance job sites

The first place you would want to go when searching for freelancers is at freelance sites. There are many freelancer sites such as Upwork and Fiverr where you can find people ready to deliver tasks according to your expectations. If you are looking for software developers, engineers, or project managers, there are very good sites such as Hired and Toptal that can deliver the result you are looking for. Note that freelancers like to upload their work portfolios on sites such as Dribble and Behance.  If you find someone you like, you can simply reach out to them and get started.

Freelance Communities

Besides looking at freelance job sites, there are also many freelance job communities you can join. These groups are known for providing great opportunities to network and interact with community members. You can join a freelance Facebook group and engage with a potential freelancer directly via social media. I have had several of my freelance opportunities come through careers and networking Facebook groups. You can also consider joining Freelancer Slack Communities. All you need is to keep in mind that freelance communities may differ from one to the other.

Colleges

Another great place to reach top talent is from colleges. You may consider reaching out to local college professors to see if they know any students who have great knowledge and skills in handling a particular work. If you are looking out for a developer, you can reach out to the computer science department and look for students who have specific skills that meet what you are looking for.

Your Network

It can be easy to forget but reaching out to your network presents one of the great ways to find talent. You can ask your colleagues to see if anyone of them cab recommend someone who possesses the talent and skills you are looking for.

The basic principle of finding the right freelancers who can deliver what you need lies in research. If you are looking for a writer, you should have a clear understanding of what you need the writer to do, and the skills they must possess. What is the scope of the project before them and how often do you want them to work for you?

It is always a good idea to ask for recommendations. You can get many recommendations coming your way through personal recommendations. However, you should not just hire anyone who is recommended to you. Ensure you subject them through due process to ensure they have what it takes for the task.

How to Develop a Successful Marketing Mix Strategy

If you have ever been in a marketing class, one of the first things you might have been taught is what’s known as the 4Ps of marketing. The four Ps of marketing stands for; Product, Price, Place, and Promotion. Suppose you own a pressure washer in Fredericksburg and want to market your business- how do you go about it? You need to understand that marketing involves so much more than just a simplified 4 Ps.

Good marketing is about teams and individuals all working together to promote a product, in the right place and with the right price point. These four Ps of marketing introduces us to what we call marketing mix. Marketing mix refers to actions that a company takes to market its products and services. Essentially, it calls for the need to break down the four components of marketing.

Let’s have a look at the elements of a marketing mix.

Product

Product refers to what a business is selling, be it a product or service. The bulk of work in this category is done by product marketers and managers. Getting the right product happens after carrying out extensive research and development and understanding what the market needs the product to do. Product managers also develop a product launch plan and timelines and educate prospects and customers about the product.

Price

Price refers to the price point at which you will be selling your products to your consumers. Arriving at your price requires a lot of consideration of multiple pricing strategies. You will need to perform an analysis of similarly priced products in your market. You will also need to get insights from customers through surveys and focus groups. Your price will determine how you position yourself on in the market, and the speed at which you will be penetrating the market. It will also determine your company revenue and profit margins.

Place

In the context of the marketing mix, place refers to where your products and services will be sold. For tangible products, you will need to include a physical location such as a store, or have a retailer who will resell your products. You can also include other methods such as selling online.

Promotion

Promotional activities are all those tasks that make your target market aware of what you are offering. Promotion includes both organic and inorganic methods, such as paid advertising and also free ones such as word of mouth marketing, public relations, and content marketing.

To develop a marketing strategy, you will need to incorporate a couple of strategies together. You will need to engage in market research and product development. If you have customers, speak to them to understand what they need to be added or changed. Monitor all industry trends to identify a potential demand in your market. You also need to have a key examination of your competition. During product development, have your teams collaborate to ensure they develop products that meet customer needs. Determine your pricing model and give your customers an offer they won’t refuse. Collaborate with your sales department to determine the extent of discounting that is acceptable.