Best Practices to Maintain Client Relationships Effectively

According to a study conducted by Stanford University, over 70 percent of relationships end within the first year. Anyone who has spent much time on the dating scene is probably not much surprised by this statistic. The same applies to cleaning services and other businesses. Gaining new clients for your business is one thing. Retaining them can prove equally challenging. If you are not careful, all the money and effort you put into landing that awesome client could go to waste if you don’t learn of proper ways of managing new relationships.

Here are some important tips on how to manage new client relationships

Involve the client

You need to have your client involved in the whole process of goal setting. Your commitment to the client relationship should be made from the onset. Just because a client comes your way seeking a solution, it is not to mean they want to relinquish control over setting goals and developing plans on improving their businesses. There needs to be collaboration in goal setting as the process can provide improved results.

Offer Solutions

You should not allow clients to come to you with questions. If you allow that, it would be a recipe for disaster. Client relationships are all about proactive communication. In business, you must be the one taking the initiatives. Clients don’t need to send an email and wait for several days before they can get a response. If you allow that to happen, it is easy for them to feel undervalued and unappreciated. You need to be proactive to reach out to your clients and keep them updated on your progress.

Be in touch

You need to put the onus back on your clients when necessary. When you are helping a client with something, you will probably not achieve the success you need if the client is completely detached from you. You need to put away all roadblocks and allow for smooth communication between you and your clients. Ensure you ask key questions and have them facilitate you with everything you need to ensure you get them the results expected.

Address client’s needs’

You must be ready and willing to address your client’s needs even before they know they exist. No matter what role you take in that relationship, your ultimate responsibility is to address client pain points and find ways of having them solve their goals. Most clients will not always know what they need unless you can come up and offer them solutions. You must put yourselves in the shoes of your clients and address issues before they can even notice them. If you want to make a good impression with your clients, never wait for them to develop problems. See these issues in advance and offer appropriate solutions even before they can notice their existence.

When it comes to communication, put your lines and channels of communication to be as effective as possible. At first, email might seem like the most preferred form of communication, but over time, add other instances such as zoom and phone calls.

How to Find Freelancers for Your Business

Finding and working with freelancers always seems to be an exciting idea. I have been working with freelancers for a long time with tasks ranging from writing various articles for towing service blogs. It is often a game that involves sending a lot of emails and keeping communication virtual. However, it can be hard to find the right freelancers especially those who can deliver value at the right price. If you are struggling to find freelancers, you are not alone. Here are some of the ways you can go about it to find freelancers.

Freelance job sites

The first place you would want to go when searching for freelancers is at freelance sites. There are many freelancer sites such as Upwork and Fiverr where you can find people ready to deliver tasks according to your expectations. If you are looking for software developers, engineers, or project managers, there are very good sites such as Hired and Toptal that can deliver the result you are looking for. Note that freelancers like to upload their work portfolios on sites such as Dribble and Behance.  If you find someone you like, you can simply reach out to them and get started.

Freelance Communities

Besides looking at freelance job sites, there are also many freelance job communities you can join. These groups are known for providing great opportunities to network and interact with community members. You can join a freelance Facebook group and engage with a potential freelancer directly via social media. I have had several of my freelance opportunities come through careers and networking Facebook groups. You can also consider joining Freelancer Slack Communities. All you need is to keep in mind that freelance communities may differ from one to the other.


Another great place to reach top talent is from colleges. You may consider reaching out to local college professors to see if they know any students who have great knowledge and skills in handling a particular work. If you are looking out for a developer, you can reach out to the computer science department and look for students who have specific skills that meet what you are looking for.

Your Network

It can be easy to forget but reaching out to your network presents one of the great ways to find talent. You can ask your colleagues to see if anyone of them cab recommend someone who possesses the talent and skills you are looking for.

The basic principle of finding the right freelancers who can deliver what you need lies in research. If you are looking for a writer, you should have a clear understanding of what you need the writer to do, and the skills they must possess. What is the scope of the project before them and how often do you want them to work for you?

It is always a good idea to ask for recommendations. You can get many recommendations coming your way through personal recommendations. However, you should not just hire anyone who is recommended to you. Ensure you subject them through due process to ensure they have what it takes for the task.

How to Develop a Successful Marketing Mix Strategy

If you have ever been in a marketing class, one of the first things you might have been taught is what’s known as the 4Ps of marketing. The four Ps of marketing stands for; Product, Price, Place, and Promotion. Suppose you own a pressure washer in Fredericksburg and want to market your business- how do you go about it? You need to understand that marketing involves so much more than just a simplified 4 Ps.

Good marketing is about teams and individuals all working together to promote a product, in the right place and with the right price point. These four Ps of marketing introduces us to what we call marketing mix. Marketing mix refers to actions that a company takes to market its products and services. Essentially, it calls for the need to break down the four components of marketing.

Let’s have a look at the elements of a marketing mix.


Product refers to what a business is selling, be it a product or service. The bulk of work in this category is done by product marketers and managers. Getting the right product happens after carrying out extensive research and development and understanding what the market needs the product to do. Product managers also develop a product launch plan and timelines and educate prospects and customers about the product.


Price refers to the price point at which you will be selling your products to your consumers. Arriving at your price requires a lot of consideration of multiple pricing strategies. You will need to perform an analysis of similarly priced products in your market. You will also need to get insights from customers through surveys and focus groups. Your price will determine how you position yourself on in the market, and the speed at which you will be penetrating the market. It will also determine your company revenue and profit margins.


In the context of the marketing mix, place refers to where your products and services will be sold. For tangible products, you will need to include a physical location such as a store, or have a retailer who will resell your products. You can also include other methods such as selling online.


Promotional activities are all those tasks that make your target market aware of what you are offering. Promotion includes both organic and inorganic methods, such as paid advertising and also free ones such as word of mouth marketing, public relations, and content marketing.

To develop a marketing strategy, you will need to incorporate a couple of strategies together. You will need to engage in market research and product development. If you have customers, speak to them to understand what they need to be added or changed. Monitor all industry trends to identify a potential demand in your market. You also need to have a key examination of your competition. During product development, have your teams collaborate to ensure they develop products that meet customer needs. Determine your pricing model and give your customers an offer they won’t refuse. Collaborate with your sales department to determine the extent of discounting that is acceptable.

Best Ways to Reward Loyal Customers. 

customerMost customers come and go, but there are those that are loyal to the end. Loyal customers are assets to businesses and deserve to be given preferential treatment. Most big business and even smaller ones such as have a customer reward program. When it comes to rewarding customers, there are many ideas that fit all budgets.

Here are some simple ways businesses can use to reward customers for their loyalty.

Enhance Customer Service

You need to make customer service a priority, even on your social media channels. Customer service is a reflection of how much a company loves their customers. If you want to have loyal customers, you must offer them an amazing customer service. A customer evaluates every interaction they have had with you and make a judgement on how they have been treated. If a customer waits in line, make a return call and offer them what they wanted.

Celebrate your customers

Everyone likes to be recognized and so is your customers. When recognizing customers, you can feature a customer of the week or month, who is someone who has helped your business truly grow. You can put a sign up in your storefront or office where you highlight them. This simple recognition will go a long way towards influencing and encouraging other customers who love your business to be involved in what you do. You can also recognize their loyalty at your website.

Listen to your customers

LISTENYou need to ask for advice and listen to your customers. It is very important for businesses to listen to customer feedback. Customers might have a very valuable advice that can help to push your business to the next level. Every business should make extra efforts to collect customer feedback and act on such feedback. If a customer complains about a poor product or service, do all it takes to investigate those claims and try to improve on the issue. Acting to customer feedback is a great way on showing them that you listen to their feedback.

Offer Conveniences

You need to make life easy for your customers and they will keep coming back to you. You need to figure out how you can make your customer experiences simpler and faster. You can consider streamlining the checkout process to make it as simple as possible for your customers. If they have questions on social media, ensure all of them are answered appropriately and on time. Yes you have a business that sells products and services, and you are looking to make profits, but it is very important to connect with your customers too.

How to Create a Customer Service Culture

customer careAre there laid down set of rules and procedures a company should follow to ensure that it creates and receives the best customer experience? Does it start by establishing a customer service department or how is it done? These and many more are some of the hard questions businesses face, including what a friend from Bel Air Tow Truck went through to establish a commendable towing experience for his customers.

Customer service is a lot more than what most businesses think. It is not found on policies and rules contained in a department, but rather a philosophy and culture to ensure success. It must be embraced by every employee and member of an organization, right from the CEO down to the most recent hire. To ensure that your business or company adheres to creating the most helpful customer service culture, here are valuable tips to take on board.


A customer service culture means creating a culture of accountability. When we talk about responsibility, there are a couple of things involved. First, there is taking ownership. Even if you are not an expert, ask your seniors’ as many questions as possible to give customers the detailed information they need. When an issue occurs, see it through a resolution. Have the customer first mindset by communicating and updating them on anything they might need.


customer serviceTraining your internal staff and other members is very important and crucial to spreading your organization’s culture. For internal training, ensure all staff sit in on calls and create living documentation on what needs to be done. For external training, provide video tutorials and give employees other options such as FAQs, and other knowledge bases that help them understand what needs to be done.

Provide Options

Give your customers different options to help them get solutions to what is needed. When it comes to communication, allow customers to reach you by the phone, via a ticket, chat, and emails. You can also funnel questions to certain places using an answering machine. Define your processes well and plan for your coverage. Do not ignore responding to what’s happening on online platforms and social media.


If you are not tracking the complaints and issues you hear about, then you’re doing yourself a big blunder. You must keep up with the feedback you receive and act on it. To act on feedback, there are a couple of ways to go about it. First, have a support system that allows you to funnel all your communication into one place. Ensure that you create accounts for each customer so that you can see how you interacted with them in the past. Keep up with the follow-ups and tickets to have a robust reporting.


After you are done tracking all your data, you have to do something with it, and that is analyzing. Hold a regular meeting to review customer services. Look at the rising trends and evaluate what needs to be done and rectified. Determine all actions regarding issues arising, be it big or small and make appropriate changes.

How to Get Started in Nightclub Business

partyThe nightclub business is not one of the most comfortable companies to run. There are the lot of things to manage be it licenses, permits, and bureaucracies. It needs a large volume of work and organization to create a brand that speaks for itself. If you get lucky enough to succeed in this business, then you have to keep tabs with staying relevant to club revelers. If done in the right manner, then a nightclub business can be a very lucrative venture.

Successful new bars can be thrown under the bus in the first six months. It can take a couple of years before they go forth to recover their money. But just like many new businesses, we have to understand the reasons why startup bars struggle to make it. First, it’s because they didn’t have enough money to run the business. Second is because of lack of adequate knowledge on running the business.

Bar Types

Before you get started in creating a bar of your dreams, you have to decide what kind of setup you need to establish. There are various bars to choose to setup which include;

Neighborhood Bar – From the basic concept, the neighborhood bar is the American version of English pub. You can find them all over the United States. Those who own this type of bar are expected to know a lot of regular customers. It is basically a friendly home away from home bar.

Across the Country

The across the country bar setup is the most popular type of bar you will find. The startup cost of coming with such kind of bar depends mainly on the size and concept. Most of the money is spent on branding and making the bar stand out. The amount of revenue these bars make depends on their capacity and location.

Sports Bar

Depending on the capacity of your establishment, a sports bar can be a particular version of a neighborhood tavern or can equally go on to become such a big establishment. Sports bars have some form of menu options with things such as pizzas, sandwiches, burgers, and appetizers. The main attraction of sports bar is the sporting establishment, and thus television entertainments, audio, and other visual entertainments will always be familiar. Owners of these establishments spend a significant amount of their revenue investing and keeping up with the latest technologies.

Beer Bar

Studies have shown that revelers are drinking less alcohol but focusing on other types of entertainment. Beer bars offer a large selection of microbrews that are produced locally. Most beer bars only sell their own beer option with just a few varieties of bottled ones. The startup costs of beer bars can be quite high from $100,000 up to $1,000,000.


The ultimate entertainment place is a nightclub. A nightclub contains everything one can think about. It can be a small cocktail lounge or a medium sized that offers foods during lunch hour. The club can also be the fanciest place where the most fashionable celebrities hang around every week. If well managed, clubs can make a lot of money. They can be big enough to attract more than 500,000 people.

What You Need to Run a Successful Bar Business

clubWhen it comes to running a nightclub, the only thing that matters is a satisfaction to your customers. Your customers expect and deserve to get the best services as this is what will keep them coming back hence growing your business. But the key question to ask yourself first is; how do you get customers?

Create a Brand

People will always look forward to connecting with venues that they have a sense of belonging. The style that your brand adopts is what creates the vital customer experience. The brand you take will be a reflection of the club’s reputation. Create an atmosphere of what customers want regarding interior design, messaging, logos, promotions, drinks among others.

Build a Good Team

The location and branding of your club are only as good as the team you out in place to run your establishment. You need to find people who are passionate about your business, and who can help you achieve your mission, vision, and goals. This involves everyone involved in your business from the employees you hire to the people involved in promoting your business. Try to build a team that is well motivated to help you achieve your goals.

Right Systems

Put the proper systems in place. There are a lot of behind the scene activities that need to happen to have your nightclub run well. Though the systems themselves won’t bring customers to your establishment, you need to ensure that the staff operates in a coordinated manner to give your guests the best possible experience. Make use of the right technology that helps in stimulating operations.

Treating Your Guests

You need to address each of your guests as an outstanding individual. Your guests don’t want to be treated as a group; they want to have a personalized experience. They should be greeted at the door and walked to their tables. Offer them what they need according to the desires of their heart. You can incorporate CRM systems that help in providing personal touches to your guests. If you offer them a better experience, they feel valued and become loyal brand ambassadors.

Stay Current

The entertainment industry is always on the move. You need to stay current with all the happenings. In most cases, the average lifespan of a club is two years, and that is the reason it’s always important to keep up with everything that is happening in the industry. These changes include drink trends, music styles, technology trends, decor trends and customer income fluctuations.



Benefits of Watching Movies

Movie timeThe benefits of watching a movie are many. As you sit with your friends sipping your favorite smoothies and munching popcorn, you can watch your favorite actors excite you. While at the movie theater, you feel excited, emotional, scared, happy among others. As you walk out of the theater door, you feel re-energized and rejuvenated. Movies are so well such that some therapists have actually prescribed films to life.

Are you are a big fan of movies? Or are you excited to start watching movies with your loved ones? Here are some of the many reasons why you need to watch a movie today.



There are some movies based on social issues which affect our everyday life. Movies on issues such as socioeconomic aspects help create the much-needed awareness about these issues. Movies can be created on these issues to inform, entertain and also offer solutions so that people facing certain difficulties can get solutions for these movies.

Relieving Stress

These days, there are lots of ways you can enjoy movies without necessarily stepping to the movie theaters. You can now relax and enjoy your Netflix subscription from the comfort of your house. Watching movies presents an awesome opportunity to relieve stress from our lives. It has been medically proven that stress is caused by a continuous buildup of tension within a person. Unless this tension is relieved, stress is inevitable. One of the best ways to relieve the buildup of tension is through watching movies.


Thrilling Experience

If you are looking forward to having an exciting and thrilling experience. It may be ages since you have had a great outdoor adventure, and the next most immediate thrilling experience you can have is through 3D movies watching. There are many movies to take you through an exciting experience, almost an experience you would find on outdoor escapades.


Bonding and Hangout

When is the last time you laughed and had a good bonding? To have a good time full of laughter is what characterizes good comedy. Such movies lighten your moods while offering you an amazing way to bond with your loved ones. Movies also present best hangouts for couples. Perhaps you and your girlfriend are tired of spending time and hanging in public places. Then the next best place you can spend time together is in a movie theater. At these theaters, you are not judged for hanging out or spending a cozy time together.